Is Your Company Getting Lost in All The Noise?
Many businesses are trying to be clever, but aren’t clear. But since customers are getting bombarded with over 3000 marketing messages each day, they just wind up getting lost in all the noise. Our entire team is trained and experienced in effective brand messaging so you can understand what customers are looking for and tell your story in such a way people listen. When your message is clear and compelling, all your marketing projects become more effective and your business will grow.
Most companies waste enormous amounts of money on marketing because they don’t have a clear message. This brand message package will help you get crystal clear on what your company should be saying so people will listen.
- Customer Profile
Understand your ideal customer- their challenges, fears, questions, success criteria, and why they really buy.
- Brand Script
Most companies have one overarching brand script at least one important customer segment that requires specific messaging.
- Brand Narrative
Turn each brand script into a conversational piece that can be used in emails, phone scripts, website copy, and more.
- One Liner
Give your team a powerful, concise statement they can use to clearly explain what your company offers.
- Execution Guide
Get a checklist that outlines where and how you can use your clear messaging to revolutionize your marketing collateral and your organization.
Businesses that develop a brandscript often struggle to effectively implement it. This package takes your message and puts it to work so your business can grow. It includes everything in the Clarify Your Message Package, plus:
- Website Wireframe
Most websites don’t convert browsers to buyers. We’ll help you build a website that actually works.
- Lead Generating PDF
Nobody wants your newsletter. Instead, give customers the valuable information they want to make the right decision.
- Email Nurturing Campaign
Many people are just not ready to buy- yet. An effective email campaign nurtures them along their “Buyer’s Journey”.
- Sales Letter
People buy products or services because of words they read that make them want to buy. A well-crafted sales letter help you seal the deal.
- Customer Testimonials
Most companies use testimonials in a way that isn’t helpful. Strengthen your message with testimonials that are powerful and effective.