Ideal prospects can't find you where they are looking
First, Design The Right Story
When you understand your prospects’ journey from Awareness to Consideration to Decision, you can develop a list of core content topics that guide them to a decision to work with your company.
Once you have these content themes, you can plan what you need to create. Each theme should include a substantial topic related to your business or industry and represent an important keyword search term.
Promote Your Story
With your story mapped out, it’s time to publish it where your audience can find it. Here are a few examples of content platforms that can be used:
- Website Pages
- Blog posts
- Podcasts
- Webinars
- Social Media
- Email Marketing
- etc.
Connect The Dots
The content of your story should drive revenue, but unless you track it, you’ll be flying blind. To better understand how to get a return on your content investment and how much you should actually invest in creating a certain form or package of content, use your software tools (e.g. HubSpot or similar) to track your sales all the way back to where a prospect first learned about you.
