Franchise Marketing Programs
StructureM has worked closely with EverLine Coatings and Services to develop several digital marketing programs that align with your goals and budget.
Our team works hard to bring more efficient and scalable marketing programs that help you fill your sales pipeline so you can grow your frxanchise faster.
Growth Services We Offer For Franchises
Website Content
Add new web pages to your website to strengthen your online presence, pre-sell prospects, and support search visibility.
Social Media
Share fresh, interesting content on Facebook every week to increase your reach.
Digital Ads
Target and “retarget” ideal prospects with ads on Google, Facebook, etc.
Local Search Visibility
Publish blogs, gain backlinks, and post to your Google Business listing to get more local visibility.
Google Reviews
Use a special review collection system to gain more reviews and build a robust online reputation.
Real Results
“StructureM has been a genuine pleasure to work with. The team is always excited to discuss the brand, talk overall picture, or get down into the metrics. They have been transparent, honest, and insightful; I couldn’t be happier with the work we’ve done together.”
EverLine Coatings added over 100 franchises in 12 months.
Cameron Aiton, COO
Choose One or More of the
Marketing Programs Right For You
Choose one or more of the marketing services that align with your goals & budget. Not sure what you need? We will meet with you to give you recommendations. Simply schedule a meeting at a time that works well for you.
Paid Advertising (PPC)
We run advertising that works in the right places, at the right times, to attract the right customers.
Local Search Visibility (SEO)
Our team uses the right local content, and in-depth knowledge of the latest SEO techniques to help you rank for your services online.
Local Social Media
Reach more ideal prospects and get more engagement on Facebook & LinkedIn by posting quality content that targets your ideal customers.
All Programs Include:
- Dedicated Account Manager
- Phone and email support
- Real time dashboard with key metrics
- Detailed monthly reporting
All programs require an initial 3 month commitment and then are month to month.
Paid Advertising (PPC)
We run advertising that works. In the right places, at the right times, to attract the right customers. Advertise for the specific services you provide and generate more leads from more places than ever before making sure you get the most for your money!
We’ll meet with you to discuss which platform (Google, Bing, Facebook,etc,), services to advertise for, and budget best aligns with your goals.
One-time: Campaign Setup
Includes:
- Setting up new Google Ads account
- Building ad campaigns: ad creative, targeting, keyword lists for up to 3 services/campaigns
- Localized landing pages for each service
- Additional service and/or advertising platforms (except Bing) will be an additional setup cost
| USA | CANADA | |
|---|---|---|
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Campaign Setup |
US $440 one-time Additional campaigns and platforms US $150 |
CA $560 one-time Additional campaigns and platforms US $150 |
Monthly: Campaign Management
Program includes:
- Proactive campaign management and optimization (our dedicated PPC team doesn’t take a ‘set it and forget it’ attitude toward your advertising)
- Detailed lead tracking and call recording
- Detailed monthly report
- Quarterly 30-minute Strategy Meeting with Account Manager
| USA | CANADA | |
|---|---|---|
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Campaign Management (Monthly ad budget $500+) |
25% of Ad Spend/ mo (USD) (minimum US $250) |
25% of ad spend/ mo (CAN) (minimum CA$250) |
#2: Local Search Visibility (SEO & AI Search)
Our team uses the right local content and in-depth knowledge of the latest SEO techniques to help you rank for your services online.
Months 1-3 Only: Jumpstart program
Get found online faster by kickstarting your SEO and AI visibility with the main web pages in the first three months.
Program includes:
- 12x ‘Service’ Web Pages: Templated pages that are customized for your location
- 3x ‘Areas We Serve’ Web Pages: Templated pages that are duplicated and localized for 3 additional cities in your territory. (Additional cities done after month 4)
- Review Management: We make it simple and easy for customers to leave you great reviews. Plus, we’ll respond to the reviews for you, and add them to your webpage.
- Online Profiles: We submit your business information to 10 main online business listings and data aggregators, which solidifies your business presence and builds trust online.
- Online profile (Google, Bing, Apple) optimization and management
- 2x Google Business Profile posts per month
- 30 Minute Strategy Meeting with Account Manager each month (3 in total)
- Real-time metric dashboard and detailed monthly report
| USA | CANADA | |
|---|---|---|
|
Jumpstart (months 1-3) |
US $750 / month |
CA $970 / month |
Months 4 Onwards: Select one of the search visibility programs below:
All programs include:
- Online profile (Google, Bing, Apple) optimization and management
- Review Management: We make it simple and easy for customers to leave you great reviews. Plus, we’ll respond to the reviews for you, and add them to your webpage.
- Local Web Pages written and optimized for online search visibility – e.g. featured project, area pages, blog posts, etc.
- Real-time metric dashboard and detailed monthly report
BUILD
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1 Localized web page / month
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2 Google profile posts / month
-
30 Minute Strategy meeting / quarter
GROW
-
2 Localized web pages /month
-
4 Google profile posts / month
-
1 Authoritative local backlink / quarter
-
30 Minute Strategy Meeting with Account Manager / quarter
IGNITE
-
3 Localized web pages /month
-
4 Google profile posts / month
-
1 Authoritative local backlink / quarter
-
1 LinkedIn newsletter article / quarter
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1 Video (based on existing blog post) created and posted / quarter
-
30 Minute Strategy meeting / month
BUILD
-
1 Localized web page / month
-
2 Google profile posts / month
-
30 Minute Strategy meeting / quarter
GROW
-
2 Localized web pages / month
-
4 Google profile posts / month
-
1 Authoritative local backlink / quarter
-
30 Minute Strategy meeting / quarter
IGNITE
-
3 Localized web pages / month
-
4 Google profile posts / month
-
1 Authoritative local backlink / quarter
-
1 LinkedIn newsletter article / quarter
-
1 Video (based on existing blog post) created and posted / quarter
-
30 Minute Strategy meeting / month
Questions? We’re here to help.
Just set up a call and we’ll make sure it all makes sense. Schedule a meeting with us and pick a time that works best for you. We look forward to helping you grow your franchise faster!
#3: Social Media
Reach more ideal prospects and get more engagement on Facebook and LinkedIn by posting quality content that targets your ideal customers.
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