16+ Years Serving U.S. and Canadian Contractors | U.S. Based Team | 250+ Businesses Served | Google Certified
Home Improvement Marketing Built to Fill Your Pipeline and Grow Your Business
Helping home improvement contractors generate qualified leads, win higher-value jobs, and grow with confidence.
CONTRACTORS WE SERVE
ROOFERS • SIDING CONTRACTORS • WINDOW & DOOR INSTALLERS • HOME REMODELERS • LANDSCAPERS • POOL BUILDERS • FENCING COMPANIES • COMMERCIAL CONTRACTORS
DIGITAL MARKETING BUILT FOR HOME IMPROVEMENT CONTRACTORS READY TO GROW
For more than 16 years, StructureM has helped home improvement contractors across the United States and Canada grow with strategic, results-driven marketing. We understand how contracting businesses actually work; the seasonal swings, the cost of a lead that never picks up the phone, and the gap between a busy quarter right now and a full pipeline six months from now. That’s why we build marketing programs around booked jobs and revenue rather than clicks and form fills, so growth doesn’t depend on how busy last year happened to be.
Trusted by Contractors for Results
- 16+ years helping contractors grow
- 250+ businesses served
- Google Premier Partner & Meta Certified
- Month-to-month partnerships
- ROI-focused strategies built around booked jobs
- Real-time reporting dashboards
What sets StructureM apart:
- Contractor-specific expertise — we work with home improvement companies every day and know how seasonality, ticket size, and long consideration cycles change what marketing has to do
- Lead quality over lead volume, tracked through to booked jobs rather than form submissions
- Customized strategies built around your trades, service area, and growth stage — never one-size-fits-all
- Certified partners with Google, Meta, HubSpot, and other leading marketing platforms
- Transparent reporting with live dashboards showing cost per lead and cost per booked job, not impressions
- Month-to-month partnerships focused on earning your business through measurable results
- Full-service capability including SEO/AEO, Google Ads, Local Services Ads, website design and development, social media, content marketing, email marketing, and reputation management
Whether you’re a roofing or siding company competing in a crowded local market, a window and door installer trying to raise average job value, or a kitchen and bath remodeler building a pipeline that holds through the winter, our team is committed to helping you attract better-qualified homeowners, close more of them, and grow at a pace you can staff for.
Take The Next Step Toward Real Growth
What We Do
Thousands of homeowners search Google every day for contractors in your service area. Whether they’re using Google Search, Google Maps, or AI-powered search tools, your company needs to be visible at the exact moment someone decides this is the year they finally replace the roof.
Strategy
Messaging
SEO/AEO
Content Generation
Social Media
Email Marketing
Paid Advertising
Website
Video & Podcasting
Why Choose StructureM Marketing
Proactive Partnership
We act as a true growth partner, adding value through clear strategy, honest communication, and long-term support.
Results
Focused
We focus on maximizing your marketing investment with strategies built to generate measurable growth.
Custom Month-To-Month Programs
Our month-to-month services stay flexible to your goals and keep us accountable to earn your business every month.
Strategy
& Execution
Our in-house team turns strategy into action with a cohesive, results-driven approach built for consistent growth.
Our Reviews
Our CEO, Bruce Dell, was recently featured on the Entrepreneurship Through Franchising Podcast:
TRUSTED BY CONTRACTORS
THROUGHOUT THE UNITED STATES AND CANADA
CONTRACTOR SUCCESS STORIES
We’ve served hundreds of contractors across the U.S. and Canada. Check out some of our success stories.
Lindus Construction — Twin Cities, Minnesota & Wisconsin
Learn how StructureM helped Lindus Construction cut cost per lead by 43% by finding the campaign settings quietly producing spam leads, connecting Google Ads directly to their CRM, and rebuilding reporting around lead quality instead of lead volume.
Justin Porter, Porter Family Exteriors — SE Pennsylvania
See how StructureM helped Porter Family Exteriors add 89 marketing-qualified leads per month year over year, with a rebuilt, story-driven website and local service pages that now bring in more than 40% of their web traffic through organic search.
Who We Serve
We specialize in industries that demand trust and local visibility.
- Franchise
- Home Services
- Home Improvmenet
- Financial Services
- Education
- Healthcare
- Automotive Services
- EOS Companies
- Legal Services
- Fitness
- Real Estate
- Commercial Services
Frequently Asked Questions
How is marketing a home improvement business different from marketing other local businesses?
Two things: ticket size and timeline. A homeowner deciding on a $30,000 roof or a $60,000 kitchen doesn’t convert the way someone booking a haircut does.
They research for weeks, collect three estimates, and read reviews at every step, often starting months before they’re ready to sign.
Your marketing has to stay present, credible, and consistent across that entire stretch. It also means lead volume is a misleading metric. Ten leads that produce three signed jobs beat forty that produce two.
How do you make sure the leads are actually qualified?
Targeting, qualification, and tracking that goes past the form fill. We build campaigns around the services and job values you actually want more of, not the cheapest clicks available. Landing pages and forms are structured to filter out tire-kickers before they reach your team.
And wherever your CRM allows it, we track leads through to booked job and closed revenue, so we can optimize toward what produces work instead of what produces submissions. If a channel generates volume that never books, we’d rather find that out in month two than month ten.
Our business is seasonal. How does that work?
We plan for it rather than react to it. Most contractors have a stretch of the year where the phone rings on its own and a stretch where it doesn’t, and the common mistake is treating marketing as something you switch on once things get quiet. By then you’re already behind — SEO and content take months to compound, and paid campaigns need time to gather data and optimize.
We build the calendar around your season: demand capture when buying intent peaks, visibility and pipeline building in the off months, so the slow stretch is shorter and less steep than it used to be.
We get most of our work from referrals. Why do we need marketing?
Referrals are the best leads you’ll ever get, and nothing we do should replace them. But referral flow is a function of how much work you did last year, which makes it both a lagging indicator and a ceiling. It also tends to thin out at exactly the wrong moment — when the market slows, so do the conversations that generate referrals.
Marketing doesn’t replace that channel. It adds a second one you control, so growth isn’t dependent on last year’s job volume.
How long until we see results?
It depends on the channel, and we’d rather be straight with you than sell a timeline we can’t hold.
Paid search can produce qualified leads within the first few weeks once campaigns are built and tracking is live.
Local search and SEO move slower — meaningful movement usually takes three to six months, with the compounding showing up after that.
Website and conversion work sits in between; fixing a page that’s quietly losing visitors can change results almost immediately.
Most contractor programs we run use all three, so you’re never waiting on a single lever.
How will we know it's working?
Live dashboards you can check any time, plus a monthly review that goes past the numbers.
We track cost per lead, lead-to-appointment rate, and cost per booked job — not impressions and clicks. You’ll see which campaigns are producing revenue and which aren’t. And because our partnerships are month-to-month, the reporting isn’t a formality. We have to earn the relationship every month.
Do you only work with contractors in your area?
No. We work with home improvement companies across the United States and Canada.
The mechanics of winning a local market — ranking in local search, managing reviews, converting homeowners who are actively comparing estimates — don’t change with the zip code. What changes is the competitive set, and that’s something we research market by market rather than assume.
Home Improvement Marketing Resources for Contractors
At StructureM, we work with contractors every day to build customized strategies that generate high-quality leads, increase ROI, and grow businesses for the long haul. This collection of resources gives you a clear roadmap to do exactly that.
Resources To Help You Grow
Check out some of our amazing content for helpful information on your journey to success.
AI in Franchise Marketing: From Prompt Engineering to Personalization
Artificial intelligence (AI) is transforming the way businesses market themselves, and franchisors are uniquely positioned to benefit. With multiple locations, diverse markets, and the need for both brand consistency and local customization, AI can help franchisors scale smarter, personalize communication, and optimize campaigns in real time. Table of Contents But
Automation Beyond Email: Smarter Systems for Franchise Marketing
For franchisors, marketing at scale is both an opportunity and a challenge. With dozens, or even hundreds, of locations, manual marketing processes quickly become unmanageable. That’s why automation is no longer optional—it’s essential. Table of Contents But here’s the catch: automation isn’t just about sending emails. Today’s tools can streamline
How Franchisors Can Use AI & Predictive Analytics to Drive Smarter Growth
Marketing for franchises is increasingly data-driven. With multiple locations, diverse markets, and large customer bases, franchisors need more than guesswork to allocate budgets, predict performance, and drive growth. That’s where AI and predictive analytics come in. Franchisors who embrace these tools gain a competitive advantage: the ability to forecast outcomes,
A Clear Path to Simplify Your Marketing and Continue Growth
With the growing trends towards home improvement, generating leads hasn’t really been a problem. But establishing customer trust by building relationships and a simplified marketing and sales process has definitely become a hot topic. It’s more important than ever to have a cohesive and structured marketing strategy as you build momentum for the coming year.
Check out our free Contractor Revenue Accelerator to see how strategic marketing can make a dramatic increase in revenue!
LET’S GET STARTED
At StructureM, we believe home improvement companies that do great work should have the pipeline to match, and we’ve built the contractor marketing expertise to make that growth real and lasting. See how clear, actionable, repeatable marketing can fit your trades, your market, and the way your business actually runs. Contact us today to get started!
