Siding & Windows Group Case Study
Organic traffic increased 1516% from 2013 to 2021.
Siding & Windows Group is Chicago’s most trusted & professional siding & replacement windows company, providing the experience & results that customers demand for their investment.
Marketing Challenges
- Web traffic was very low
- Outdated website that was not converting prospects
- Keyword rankings were not showing up in the Top 10
- Had a bad experience with a previous marketing company that got them no results.
Key Focus Points
- Updated Brand Messaging and updated Website
- Added Area Pages highlighting Chicago communities for both siding and window installations
- Created Case Studies linked to the Areas We Serve pages which increased local organic traffic
Biggest Wins
- April & May 2021 had record sales in one month – $1.7 million each month
- Organic traffic increased 457% in 2022 from 2021
- Illinois organic traffic increased 150% in 2022 from 2021
- Online leads increased from 9/month to 13/month in 2022 from 2021
YEARLY GROWTH
Revenue grew over 4x from 2019 to 2021, bringing in over $9 million.
SCOPE OF WORK:
- Strategy Development
- Brand Messaging
- Website Development
- Social Media
- SEO
- Reputation
- Account Strategy
- Content Development
- Lead tracking and reporting
Website After
“It’s very nice working with people that lead you where you want your marketing to be and you’re completely taken care of. Business increased 25% from 2011 to 2012 and I have been exposed almost everywhere online. I’ve been consistently seeing the results I’ve wanted.”
– Greg Bednarski, Owner
