Siding & Windows Group Case Study

Siding & Windows Group is Chicago's most trusted & professional siding & replacement windows company, providing the experience & results that customers demand for their investment.

Marketing Challenges

Web traffic was very low
Outdated website that was not converting prospects
Keyword rankings were not showing up in the Top 10
Had a bad experience with a previous marketing company that got them no results.

Key Focus Points:

Updated Brand Messaging and updated Website
Added Area Pages highlighting Chicago communities for both siding and window installations
Created Case Studies linked to the Areas We Serve pages which increased local organic traffic

Biggest Wins:

April & May 2021 had record sales in one month - $1.7 million each month
Organic traffic increased 457% in 2022 from 2021
Illinois organic traffic increased 150% in 2022 from 2021
Online leads increased from 9/month to 13/month in 2022 from 2021

YEARLY GROWTH

Revenue grew over 4x from 2019 to 2021, bringing in over $9 million.

SCOPE OF WORK:

Strategy Development
Brand Messaging
Website Development
Social Media
SEO
Reputation
Account Strategy
Content Development
Lead tracking and reporting

“It’s very nice working with people that lead you where you want your marketing to be and you’re completely taken care of. Business increased 25% from 2011 to 2012 and I have been exposed almost everywhere online. I’ve been consistently seeing the results I’ve wanted.”

- Greg Bednarski, Owner
sidinggroup.com