Siding & Windows Group Case Study

Organic traffic increased 1516% from 2013 to 2021.

Siding & Windows Group is Chicago's most trusted & professional siding & replacement windows company, providing the experience & results that customers demand for their investment.

Marketing Challenges

  • Web traffic was very low
  • Outdated website that was not converting prospects
  • Keyword rankings were not showing up in the Top 10
  • Had a bad experience with a previous marketing company that got them no results.

Key Focus Points:

  • Updated Brand Messaging and updated Website
  • Added Area Pages highlighting Chicago communities for both siding and window installations
  • Created Case Studies linked to the Areas We Serve pages which increased local organic traffic

Biggest Wins:

  • April & May 2021 had record sales in one month - $1.7 million each month
  • Organic traffic increased 457% in 2022 from 2021
  • Illinois organic traffic increased 150% in 2022 from 2021
  • Online leads increased from 9/month to 13/month in 2022 from 2021


Revenue grew over 4x from 2019 to 2021, bringing in over $9 million.


  • Strategy Development
  • Brand Messaging
  • Website Development
  • Social Media
  • SEO
  • Reputation
  • Account Strategy
  • Content Development
  • Lead tracking and reporting

Website After:




“It’s very nice working with people that lead you where you want your marketing to be and you’re completely taken care of. Business increased 25% from 2011 to 2012 and I have been exposed almost everywhere online. I’ve been consistently seeing the results I’ve wanted.”

- Greg Bednarski, Owner

Greg Bednarski, Siding Group Owner

Download the Siding & Windows Group Case Study