Siding & Windows Group Case Study
Organic traffic increased 1516% from 2013 to 2021.
Siding & Windows Group is Chicago's most trusted & professional siding & replacement windows company, providing the experience & results that customers demand for their investment.
- Web traffic was very low
- Outdated website that was not converting prospects
- Keyword rankings were not showing up in the Top 10
- Had a bad experience with a previous marketing company that got them no results.
Key Focus Points:
- Updated Brand Messaging and updated Website
- Added Area Pages highlighting Chicago communities for both siding and window installations
- Created Case Studies linked to the Areas We Serve pages which increased local organic traffic
- April & May 2021 had record sales in one month - $1.7 million each month
- Organic traffic increased 457% in 2022 from 2021
- Illinois organic traffic increased 150% in 2022 from 2021
- Online leads increased from 9/month to 13/month in 2022 from 2021
Revenue grew over 4x from 2019 to 2021, bringing in over $9 million.
SCOPE OF WORK:
- Strategy Development
- Brand Messaging
- Website Development
- Social Media
- Account Strategy
- Content Development
- Lead tracking and reporting
“It’s very nice working with people that lead you where you want your marketing to be and you’re completely taken care of. Business increased 25% from 2011 to 2012 and I have been exposed almost everywhere online. I’ve been consistently seeing the results I’ve wanted.”
- Greg Bednarski, Owner