Shockley Tax Services & Bookkeeping
Grew Organic Search Traffic 140% With Zero Ad Spend
Shockley Bookkeeping & Taxes is a full-service bookkeeping, payroll, and tax firm based in Broken Arrow, Oklahoma, serving small businesses and individuals across the Tulsa metro. Owner Carrie Shockley built the practice on referrals and long-term client relationships, and partnered with StructureM to build a second growth channel that didn’t depend on who happened to mention her name that month.
Marketing Challenges
- Search was a minor channel — organic accounted for barely a third of the firm’s unpaid website traffic, leaving growth dependent on direct visits and social
- Limited visibility in their own market, with Oklahoma searchers making up a small fraction of an already small organic audience
- No lead tracking in place, so inquiries generated by the website couldn’t be measured, attributed, or improved
- No advertising budget, meaning every gain had to be earned rather than bought
Key Focus Points
- Rebuilt the website starting with a new homepage, focused on making a complicated set of services immediately clear to a small business owner
- Built local search authority in the Tulsa metro through on-page SEO and consistent, genuinely useful content aimed at the questions small business owners actually ask
- Implemented analytics goal tracking so web form submissions became a measurable outcome rather than an assumption
- Sustained the program month over month — email, video, and social supporting the search work rather than competing with it
RESULTS SUMMARY
Between 2017 and 2019, organic search traffic to Shockley Bookkeeping grew 140% and local Oklahoma search visibility more than doubled, while web form submissions rose 39% year over year. Search went from roughly a third of the firm’s unpaid traffic to the clear majority of it, and every bit of that growth was earned, with zero dollars spent on advertising across the entire period.
Results of Expert SEO Strategy Implementation:
+140% organic search traffic
+116% local Oklahoma visibility
+62% total unpaid traffic
+39% web form submissions
$0 ad spend
SCOPE OF WORK:
- Strategy development
- Website design and management
- Search engine optimization
- Local search optimization
- Content development
- Email marketing
- Video content
- Social media management
- Analytics, goal tracking, and reporting
“I have been with StructureM for over 7 years and they continue to amaze me with their qualified staff and expertise on how to take my business to the next level. I highly recommend StructureM!!! They are absolutely amazing!!!”
-Carrie Shockley, Owner
