Proactive Landscaping Case Study

Organic Traffic Increased 40-60% Year Over Year

Proactive Landscaping serves homeowners and business owners in the Tulsa area with custom landscaping that compliments their properties.

Marketing Challenges

  • Reposition from a lawns/ground maintenance company to landscaping.
  • Update the website to a cleaner, mobile-friendly design
  • Generate more landscape and hardscape leads
  • Find a marketing team that can actively guide them to achieving their business goals.

Key Focus Points

  • Brand Message Development – focused on customer profiles and company Brandscrpt
  • Created new website with Storybranded content
  • Developed strong SEO – increased search ranking and organic website traffic
  • Developed Paid Advertising Program that drove leads and increased sales


Proactive Landscaping experienced massive growth year over year. In 2019 alone, they saw over 10% growth in gross sales.


  • Strategy Development
  • Brand Messaging
  • Website Development
  • Social Media
  • SEO
  • Reputation
  • Facebook Ad Campaign
  • Adwords Ad Campaign
  • Content Development
  • Lead tracking and reporting

Website After

Proactive Landscaping After Image

“StructureM has helped our service company grow and focus on what we do best. When we have an idea, they are quick to direct us and help us bring that to fruition. I enjoy how they can coalesce the many facets of marketing.”

-Craig Blonsky, Proactive Landscaping

Proactive Landscaping Testimonial