Proactive Landscaping Case Study
Organic Traffic Increased 40-60% Year Over Year
Proactive Landscaping serves homeowners and business owners in the Tulsa area with custom landscaping that compliments their properties.
Marketing Challenges
- Reposition from a lawns/ground maintenance company to landscaping.
- Update the website to a cleaner, mobile-friendly design
- Generate more landscape and hardscape leads
- Find a marketing team that can actively guide them to achieving their business goals.
Key Focus Points
- Brand Message Development – focused on customer profiles and company Brandscrpt
- Created new website with Storybranded content
- Developed strong SEO – increased search ranking and organic website traffic
- Developed Paid Advertising Program that drove leads and increased sales
YEARLY GROWTH
Proactive Landscaping experienced massive growth year over year. In 2019 alone, they saw over 10% growth in gross sales.
SCOPE OF WORK:
- Strategy Development
- Brand Messaging
- Website Development
- Social Media
- SEO
- Reputation
- Facebook Ad Campaign
- Adwords Ad Campaign
- Content Development
- Lead tracking and reporting
Website After
“StructureM has helped our service company grow and focus on what we do best. When we have an idea, they are quick to direct us and help us bring that to fruition. I enjoy how they can coalesce the many facets of marketing.”
-Craig Blonsky, Proactive Landscaping
