Primary Montessori Day School Case Study

543% Growth in Organic Traffic Over Six Years

Primary Montessori Day School is a private, non-sectarian, co-educational school for children age two through nine years old dedicated to giving your child the social, academic, and leadership skills they need to reach their potential.

Marketing Challenges

  • Minimal online presence
  • Needed to update website to a cleaner, mobile-friendly design
  • Generate leads from beyond referrals
  • Differentiate their program from the traditional school models and educate the prospect
  • Needed to enhance online reputation

Key Focus Points

  • Brand Message Development – focused on customer profiles and company Brandscrpt
  • Created new website with Storybranded content
  • Developed strong SEO – increased search ranking and organic website traffic
  • Developed Paid Advertising Program that drove leads and increased organic traffic


Primary Montessori has experienced massive growth year over year. In 2022 alone, they have seen over 1550 touches in organic traffic.


  • Strategy Development
  • Brand Messaging
  • Website Development
  • Social Media
  • SEO
  • Reputation
  • Facebook Ad Campaign
  • Adwords Ad Campaign
  • Content Development
  • Lead tracking and reporting

Website After

Primary Montessori Website

“We have been with StructureM for 6+ years now and have seen wonderful growth in our school due the marketing strategies, website design, and online advertisement management they have provided. They went above and beyond in taking the time to reall get to know us as an organization and I can honestly say we are better because of their services.”

– Abigael Owens

Primary Montessori Testimonial