Porter Family Contracting Case Study

Over 40% of Web Traffic From Organic Search

Porter Family Contracting helps Southeast Pennsylvania homeowners renovate their home exterior with new siding, roofing, and stucco remediation.

Marketing Challenges

  • Lack of a structured, content marketing plan and no brand messaging
  • Featured Projects were not written and structured for SEO value
  • PPC ads were not written with a Remodeling Contractor in mind; no Local service ads running
  • No Areas We Serve Pages
  • Lack of promoting and responding to Google reviews

Key Focus Points

  • Developed Messaging Package with Customer Profiles, Brandscripts, Differentiators
  • Created new website with updated, Storybranded content
  • Started our Coach to Scale program


Average of 89 monthly MQL’s (calls & forms)  increase Year-Over-Year


  • Strategy Development
  • Brand Messaging
  • Website Development
  • Social Media
  • SEO
  • Reputation
  • Account Strategy
  • Content Development
  • Lead tracking and reporting

Lead Growth

Graphic showing the increase in lead traffic

Website After

Screenshot of the newest Porter Family Contracting website

“I started working with Structure M in the fall and they have been great every step of the way. The level of communication and thoroughness is by far better than anyone I have worked with in the past. I tell anyone that asks how I wished I had started working with them sooner!!!”

-Justin Porter, Owner


Porter Family Contracting Testimonial