Porter Family Contracting Case Study

Over 40% of Web Traffic From Organic Search

Porter Family Contracting helps Southeast Pennsylvania homeowners renovate their home exterior with new siding, roofing, and stucco remediation.

Marketing Challenges

Lack of a structured, content marketing plan and no brand messaging
Featured Projects were not written and structured for SEO value
PPC ads were not written with a Remodeling Contractor in mind; no Local service ads running
No Areas We Serve Pages
Lack of promoting and responding to Google reviews

Key Focus Points

Developed Messaging Package with Customer Profiles, Brandscripts, Differentiators
Created new website with updated, Storybranded content
Started our Coach to Scale program

RESULTS SUMMARY

Average of 89 monthly MQL’s (calls & forms) increase Year-Over-Year

SCOPE OF WORK:

Strategy Development
Brand Messaging
Website Development
Social Media
SEO
Reputation
Account Strategy
Content Development
Lead tracking and reporting

Lead Growth

Website After

“I started working with Structure M in the fall and they have been great every step of the way. The level of communication and thoroughness is by far better than anyone I have worked with in the past. I tell anyone that asks how I wished I had started working with them sooner!!!”

-Justin Porter, Owner