Lindus Construction Case Study

Higher Quality and Quantity of Leads at Lower Cost Per Lead

Since 1979, Lindus Construction has been the home improvement company to call for the Twin Cities, Minnesota and Wisconsin areas. They provide unrivaled service when it comes to gutters, roofing, windows, and more.

Marketing Challenges

  • Low quality leads that weren’t reaching intended audience
  • High cost per lead
  • Proactive partnership

Key Focus Points

  • Identified campaigns and settings that were likely to produce spam leads.
  • Integrated Google Ads with CRM and created reported to optimize ads for quality leads.
  • Implemented budget tracking and management strategies with proactive communication.


Greater quantity and quality of leaders at a lower cost per lead with the added understanding of lead flow.


  • Strategy Development
  • Brand Messaging
  • Website Management
  • Social Media
  • SEO
  • Reputation
  • Account Strategy
  • Content Development
  • Lead tracking and reporting

“We want to express our utmost satisfaction with StructureM, a team of dedicated professionals managing our SEO and SEM campaigns at Lindus Construction.

StructureM has proven to be an invaluable partner in enhancing our lead generation efforts. The team’s expertise in SEO and SEM has significantly elevated our online presence, resulting in a consistent flow of high-quality leads. Their targeted approach has been instrumental in connecting us with individuals genuinely interested in our construction services.

What sets StructureM apart is not just their skill set but their commitment to excellence. The team’s responsiveness, accountability for rare mistakes, and proactive approach in bringing new ideas to the table have been commendable. Their ability to push us towards improvement and their deep understanding of the home improvement sector have truly made a positive impact on our campaigns.

Switching agencies can be a daunting task, but StructureM has proven to be the partner we’ve been searching for. Unlike our previous experience with a revolving door of project managers, we appreciate having a consistent team throughout our journey. This stability and dedication have alleviated the stress associated with this transition.

Thank you, StructureM, for your outstanding work, unwavering support, and for being the reliable partner Lindus Construction needed in the ever-evolving landscape of digital marketing.

-Bridget Cramer, Director of Marketing