Home Pro America Case Study

Organic traffic increased to over 3800 visits in 1 year.

Home Pro America is a full-service home remodeling contractor serving the Twin Cities Metro Area.

Marketing Challenges

  • Innaccurate website not displaying their services
  • No organic search traffic to website
  • No online web form leads
  • No previous website data tracking for reporting or strategy

Key Focus Points

  • Updated Brand Messaging, buyer personas and updated Website
  • Created a pillar page for Jamies Hardie Siding Guide
  • Created new service pages for all of their services and wrote monthly blog content.

Biggest Wins

  • New and consistent brand message across all platforms.
  • Updated website with clear calls-to-action to increase conversion
  • Developed strong PPC campaigns that drove leads immediately.


Built successful content to target SEO results and jump in keyword rankings, which drove quality leads immediately.


  • Strategy Development
  • Brand Messaging
  • Website Development
  • Social Media
  • SEO
  • Reputation
  • Account Strategy
  • Content Development
  • Lead tracking and reporting

Website After

Home Pro After