Home Pro America Case Study
Organic traffic increased to over 3800 visits in 1 year.
Home Pro America is a full-service home remodeling contractor serving the Twin Cities Metro Area.
- Innaccurate website not displaying their services
- No organic search traffic to website
- No online web form leads
- No previous website data tracking for reporting or strategy
Key Focus Points
- Updated Brand Messaging, buyer personas and updated Website
- Created a pillar page for Jamies Hardie Siding Guide
- Created new service pages for all of their services and wrote monthly blog content.
- New and consistent brand message across all platforms.
- Updated website with clear calls-to-action to increase conversion
- Developed strong PPC campaigns that drove leads immediately.
Built successful content to target SEO results and jump in keyword rankings, which drove quality leads immediately.
SCOPE OF WORK:
- Strategy Development
- Brand Messaging
- Website Development
- Social Media
- Account Strategy
- Content Development
- Lead tracking and reporting