Churches By Daniels
250% Revenue Growth While Cutting Cost Per Lead 62%
Churches by Daniels is a national design-build firm specializing in church construction, guiding congregations from initial concept and design through completed construction. StructureM has partnered with Daniels since 2017, a relationship now spanning nearly a decade, building and running the digital marketing program behind the strongest growth stretch in the company’s history.
Marketing Challenges
- A highly specialized national niche, where search volume is limited and every lead carries substantial project value, making lead quality far more important than lead volume
- No lead tracking in place at the outset, leaving no way to know which marketing efforts were actually producing inquiries
- No paid search program, making the business entirely dependent on organic visibility for new opportunity flow
- A long, committee-driven buying process, where a congregation’s building decision unfolds over months and involves many stakeholders
Key Focus Points
- Built a paid search program from zero and scaled it deliberately, treating early spend as a learning budget rather than a lead quota
- Optimized relentlessly toward cost per lead, reducing and reallocating spend as performance data accumulated instead of defaulting to bigger budgets
- Established and defended the #1 national organic ranking for the company’s primary service keywords through sustained SEO and consistent content
- Instrumented full lead tracking — web forms, call tracking, and source attribution — so every inquiry could be counted, attributed, and improved
RESULTS SUMMARY
Over two years, Churches by Daniels more than tripled its annual revenue — a 250% increase. The marketing program behind that growth became dramatically more efficient at the same time: cost per lead fell 62%, from $125 in the first year of paid search to $48, and the program went on to deliver more leads while spending 42% less on advertising than it had two years earlier. Total tracked leads rose 61%. Throughout, Daniels has held the #1 national organic position for its primary service keyword — nine consecutive months at the top, and six of the first seven months of the following year for its highest-intent term.
Results of Expert SEO & Paid Advertising Strategy Implementation:
- +250% company revenue growth in two years
- −62% cost per lead
- −42% ad spend, while delivering more leads
- +61% total tracked leads
- #1 national organic ranking for primary service keyword, nine consecutive months
SCOPE OF WORK:
- Strategy development
- Search engine optimization
- Content development
- Google Ads management
- Call tracking and lead attribution
- Web form tracking and conversion setup
- Website management
- Reporting with live performance dashboards
“StructureM helped us target the right audience and excel in elevating our SEO.”
– Chad Vanderpipe, Senior Director of Business Development
