StructureM Blog

Pay to Play: Which Paid Digital Ads Gain You Leads?

A lot of contractors have a love-hate relationship with the idea of paid lead generation—and it’s...

How to Get More Consistent Results from Your Sales Team

If you’ve been in the home improvement business a while, then you’re all too familiar with how...

The 2021 Contractor Roller Coaster

If the rising demands for home remodeling, soaring materials costs and interruptions of supply...

6 Ways for Contractors to Get More Leads and Grow Their Company

Every contractor company faces an ongoing challenge: How will you gain new leads and grow your...

Align Your Marketing and Financial Decisions to Increase the Revenue of Your Contractor Business

Most contractors start their company out of passion for what they do. Roofers love roofing. Deck...

The Why and How of Boosting Facebook Posts

Social media promotion is a moving target. It’s easy to make a great, engaging post and share it on...

Email Lists: Your #1 Communication Tool

What’s your most powerful business asset? The answer might surprise you!

At StructureM, we believe...

Core Service Pages – Your Avenue For Better Performing Websites and Happier Customers

Let’s face it, a home remodel, addition or major improvement project like a roof or new windows is...

Google Analytics: Taking Your Website Data for a Test Drive

Is your website generating leads that go on to become your best clients?These days, a significant...

Google Analytics: How to Set-Up One of the Most Valuable Tools in Your Digital Toolbox

Is your website working for you? If you can’t answer with an enthusiastic “yes!” we need to talk....