StructureM Blog

We help overwhelmed business managers grow their companies profitably. They feel confident that they are following a proven path to success.

Increase Brand Awareness
Marketing Strategy
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6 Innovative Marketing Tactics to Boost Your Brand Awareness

It’s not easy to create a memorable brand people will recognize. It’s the monster companies like Amazon and Apple that tend to rule in their respective markets. However, even the smallest business can create a name for itself and become the go-to business customers think of first. Remember, even the

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The Basics of Brand Management
Marketing Strategy
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The 411 on Brand Awareness – StructureM

As a small business owner intent on carving a niche out for yourself, you must create an image for your brand. This is no easy feat, as your brand is not just about a logo but involves making a clear statement about everything you stand for and everything you offer

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How to use EOS
Marketing Strategy
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How to Use EOS to Build Your Marketing Strategy

Entrepreneurial Operating Systems (EOS) make it easier to manage not just your business but also your marketing strategy. You can break down annual and long-term goals into more achievable bites to remain focused on each goal. As a result, you actually achieve more throughout the year. You also create more

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Creating Content for each state of the buyers journey
Content Marketing
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Creating Content for Every Stage of the Buyer’s Journey

The content you create becomes far more effective when you can help meet the needs of the buyer. While one buyer might arrive on your site for the first time to learn more about you, another might know you well enough to consider making a purchase. These buyers are at

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Why Pay Per Click
Digital Advertising
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How to Decide Whether PPC Ads are Right for Your Small Business

If you find yourself sitting on the fence when it comes to investing in PPC advertising, you’re not alone. Although many small business owners are aware of PPC, they aren’t so certain whether it is something they want to include in their advertising spend. However, because it’s one of the

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