StructureM Blog

We help overwhelmed business managers grow their companies profitably. They feel confident that they are following a proven path to success.

Creating Content for each state of the buyers journey
Content Marketing
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Creating Content for Every Stage of the Buyer’s Journey

The content you create becomes far more effective when you can help meet the needs of the buyer. While one buyer might arrive on your site for the first time to learn more about you, another might know you well enough to consider making a purchase. These buyers are at

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Why Pay Per Click
Digital Advertising
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How to Decide Whether PPC Ads are Right for Your Small Business

If you find yourself sitting on the fence when it comes to investing in PPC advertising, you’re not alone. Although many small business owners are aware of PPC, they aren’t so certain whether it is something they want to include in their advertising spend. However, because it’s one of the

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Why Pay Per Click
Digital Advertising
structurem

What is Pay-Per-Click Advertising & Why Should I Do It?

Pay-Per-Click advertising or PPC is one of the best and most affordable marketing tactics for small businesses. Whether you have a limited budget, limited knowledge of digital marketing or both, PPC offers a world of opportunities your small business can’t afford to miss. Here we dive deep into PPC to

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Email Marketing Strategy
Email Marketing
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Five Basics Steps of Effective Email Marketing – StructureM

Email marketing reaches your customers and prospects in a familiar way. It allows you to target specific personas or use different stages of the customer journey to provide relevant information that helps you meet different goals. Whether you send special offers, announce new services, offer advice, or invite people to

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Email Campaign from Scratch
Email Marketing
structurem

Easy Hacks for Building an Email List from Scratch

Customer retention is a difficult job, especially for small business owners. When you lack the time and/or resources to nurture customers you can suffer from customer agitation. However, if you can develop and maintain a reliable email list, you can create an effective retention plan. Whether it is using drip

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