StructureM Blog

How to Decide Whether PPC Ads are Right for Your Small Business

If you find yourself sitting on the fence when it comes to investing in PPC advertising, you’re not alone. Although many small business owners are aware of PPC, they aren’t so certain whether it is something they want to include in their advertising spend. However, because it’s one of the most effective online marketing methods, it’s certainly worth considering. Here we look at PPC advertising to explain when it is and isn’t worth the investment.

What is Pay-Per-Click Advertising & Why Should I Do It?

Pay-Per-Click advertising or PPC is one of the best and most affordable marketing tactics for small...

Five Basics Steps of Effective Email Marketing - StructureM

Email marketing reaches your customers and prospects in a familiar way. It allows you to target...

Easy Hacks for Building an Email List from Scratch

Customer retention is a difficult job, especially for small business owners. When you lack the time...

How to Ask For & Get Google Reviews

Before online reputations, word of mouth was the best form of advertising. This idea still stands,...

Ace Your Online Reputation Management & Keep Ahead of the Competition

If you don’t give much thought to your online reputation, you are handing business over to your...

Let Your Marketing Goals & Buyer Personas Drive Social Advertising

As a small business owner, you have a limited advertising budget. One of the best options is social...

6 Social Media Marketing Trends You Can’t Ignore in 2022

Now that we are already through the first quarter of 2022, your business should be considering...

Google Business Profile: The 800-Pound Gorilla - StructureM

As a small local business, you probably operate with a limited marketing budget. This can allow the...

3 Most Common On-Page SEO Mistakes Businesses Make & How to Fix Them

As a web developer for StructureM for the past 9 years and building websites for 10 years before...

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