Will Watrous

How To Build Your Story: Creating a Brand Script | StructureM

We need to talk about something terrible that is going on in the business world, and in small businesses all over the country. What is this terrible thing? It’s the lack of a clear, compelling story!

Read More

6 Ways for Contractors to Get More Leads and Grow Their Company

Every contractor company faces an ongoing challenge: How will you gain new leads and grow your...

Read More

Align Your Marketing and Financial Decisions to Increase the Revenue of Your Contractor Business

Most contractors start their company out of passion for what they do. Roofers love roofing. Deck...

Read More

The Number One Way To Grow Your Business in 2019

Here is a tool that will help you understand what your priorities should be and how to stay focused...

Read More

7 Ways to Measure Brand Vision Success

The reality is that if it can’t be measured, there’s little hope of definitively knowing if you’re...

Read More

How to Develop Brand Vision

Having Brand Vision is seeing what you want your brand to become. It includes ideas like...

Read More

Brand Vision vs. Business Goals

Most business owners know that it’s important to have a vision for their business. The new year has...

Read More

Quick Wins Matter

There is a lot of research that shows how bad multi-tasking is. It seems to be scientifically...

Read More

The Skill That Will Change Your World

On the one side, there are the big ideas: the “why”, the mission, the vision, the values. The dream.

Read More

3 Costly Mistakes to Avoid with Special Offers

Groupon, LivingSocial, Angie’s List, and even Amazon offer businesses the opportunity to promote a...

Read More