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Articles By: Will Watrous

7 Ways to Measure Brand Vision Success

Written by:Will Watrous

The reality is that if it can’t be measured, there’s little hope of definitively knowing if you’re making progress. Even something so intangible…

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How to Develop Brand Vision

Written by:Will Watrous

HavingBrand Visionis seeing what you want your brand to become. It includes ideas like reputation, value, contribution, legacy, distinction,…

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Brand Vision vs. Business Goals

Written by:Will Watrous

Most business owners know that it’s important to have a vision for their business. The new year has inspired a long look at what happened last…

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Quick Wins Matter

Written by:Will Watrous

There is a lot of research that shows how bad multi-tasking is. It seems to be scientifically proven that when we keep changing our focus back and…

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The Skill That Will Change Your World

Written by:Will Watrous

On the one side there are the big ideas: the “why”, the mission, the vision, the values.The dream.

And on the other side is the day-in day-out…

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3 Costly Mistakes to Avoid with Special Offers

Written by:Will Watrous

Groupon, LivingSocial, Angie’s List, and even Amazon offer businesses the opportunity to promote a special offer to huge audience.

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