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Pay to Play: Which Paid Digital Ads Gain You Leads?

A lot of contractors have a love-hate relationship with the idea of paid lead generation—and...

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How to Get More Consistent Results from Your Sales Team

If you’ve been in the home improvement business a while, then you’re all too familiar with how...

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The 2021 Contractor Roller Coaster

If the rising demands for home remodeling, soaring materials costs and interruptions of supply...

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3 Critical Financial Hurdles to Overcome

Every business faces the question: How do you create sustainable, consistent income, financial...

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The Why and How of Boosting Facebook Posts

Social media promotion is a moving target. It’s easy to make a great, engaging post and share it...

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Email Lists: Your #1 Communication Tool

What’s your most powerful business asset? The answer might surprise you!

At StructureM, we...

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Core Service Pages – Your Avenue For Better Performing Websites and Happier Customers

Let’s face it, a home remodel, addition or major improvement project like a roof or new windows...

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How to fully utilize Google My Business

Are you missing out on FREE advertising on the most popular search engine of our time?

You are...

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Creating an Ideal Customer Profile

Have you ever stopped to consider what your ideal customer did for breakfast this morning?

She...

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Google Analytics: Taking Your Website Data for a Test Drive

Is your website generating leads that go on to become your best clients?These days, a...

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