StructureM

Creating Content for Every Stage of the Buyer's Journey

The content you create becomes far more effective when you can help meet the needs of the buyer. While one buyer might arrive on your site for the first time to learn more about you, another might know you well enough to consider making a purchase. These buyers are at different stages of the “buyer’s journey” and therefore have different marketing needs.

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How to Decide Whether PPC Ads are Right for Your Small Business

If you find yourself sitting on the fence when it comes to investing in PPC advertising, you’re not...

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What is Pay-Per-Click Advertising & Why Should I Do It?

Pay-Per-Click advertising or PPC is one of the best and most affordable marketing tactics for small...

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How to Ask For & Get Google Reviews

Before online reputations, word of mouth was the best form of advertising. This idea still stands,...

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Ace Your Online Reputation Management & Keep Ahead of the Competition

If you don’t give much thought to your online reputation, you are handing business over to your...

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Let Your Marketing Goals & Buyer Personas Drive Social Advertising

As a small business owner, you have a limited advertising budget. One of the best options is social...

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6 Social Media Marketing Trends You Can’t Ignore in 2022

Now that we are already through the first quarter of 2022, your business should be considering...

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Google Business Profile: The 800-Pound Gorilla - StructureM

As a small local business, you probably operate with a limited marketing budget. This can allow the...

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A Small Business Guide to Constantly Evolving SEO - StructureM

Search Engine Optimization or SEO is used to help potential clients find your website. As a small...

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Get More Leads With Premium Content Offers - StructureM

Generating new leads is always a driving force for your small business. However, finding effective...

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