Olivia Cumberland

Olivia is the Content Manager at StructureM. She aims for content to not only be error-free, but valuable and shareable.

Five Basics Steps of Effective Email Marketing - StructureM

Email marketing reaches your customers and prospects in a familiar way. It allows you to target specific personas or use different stages of the customer journey to provide relevant information that helps you meet different goals. Whether you send special offers, announce new services, offer advice, or invite people to join your webinar series, email marketing drives people to your website or any other channels you wish them to visit.

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Easy Hacks for Building an Email List from Scratch

Customer retention is a difficult job, especially for small business owners. When you lack the time...

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