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Articles By: Alan Twelkemeier

Give someone a shot and you’ll both win.

Written by:Alan Twelkemeier

My son made his first basketball goal during his playoff game last night. It wasn’t a feat of incredible athletic ability (he’s only 10) or a nail…

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Building a Brand that Matters: Does your Company Matter?

Written by:Alan Twelkemeier

So how do you judge if an organization or business matters and what does mattering actually mean? How do you apply such a relative concept as…

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