StructureM Blog

We help overwhelmed business managers grow their companies profitably. They feel confident that they are following a proven path to success.

Person responding to online reviews from Google
Reputation
structurem

The Art of Responding to Positive and Negative Online Reviews

Let’s face it. Customers have more ways than ever to sing your praise or raise a little hell, thanks to online reviews and social media. Although online reviews can provide the ultimate free advertising media to boost sales, they can also have a negative impact when not managed well. How

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Google Reviews
Reputation
structurem

Tips for Getting More Google Reviews

One of the easiest ways to fathom what your customers want is to consider your own shopping habits. Although you are a party of one, you probably share many things in common with the average customer. A perfect example is online reviews. If you’re making a purchase, looking for the

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Generate New Leads with LinkedIn's Sales Navigator
Social Media
structurem

How to Use LinkedIn’s Sales Navigator to Generate Leads

Have you ever heard of Sales Navigator? Our guess is probably not. Most people are unfamiliar with this LinkedIn tool and how it helps generate leads. Whether you haven’t considered LinkedIn to reach out to new customers or use it to cold message prospects, we strongly recommend you use Sales

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How do I drive traffic to my website
SEO
structurem

How Do I Drive Traffic to My Website?

If you put time and effort into building your website only to find no one even knows it exists, you need to find a way to create more traffic. Your website’s job is to improve brand awareness, generate leads, increase customer engagement, and ultimately generate revenue.  However, it’s easy to

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How to create SEO friendly content
SEO
structurem

How to Create SEO-Friendly Content

One of the most frustrating challenges for companies is trying to create engaging content for readers that is also optimized for SEO. If you’ve ever read a blog with a sentence something like this: “It is important to remember that your dentist in Miami plays a key role in your

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