StructureM Blog

We help overwhelmed business managers grow their companies profitably. They feel confident that they are following a proven path to success.

3 costly mistakes to avoid in marking
Marketing Strategy
structurem

3 Costly Mistakes to Avoid with Special Offers

Groupon, LivingSocial, Angie’s List, and even Amazon offer businesses the opportunity to promote a special offer to a huge audience. Imagine instantly increasing the visibility of your business 1000-fold or more while offering a very attractive discount. Sounds great, right? It can be if you are careful. Here are 3

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Reviews
Reputation
structurem

How to Respond to Negative Online Reviews

A good reputation is vital to the success of any business, especially a local service-based company. It’s a fact that most customers research businesses online before they choose where to buy. Just one negative review on an online review site can do some major damage to your reputation. In some

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Make sense of google analytics
SEO
structurem

Making Sense of Google Analytics Reports

Below are some explanations to understand the typical Google Analytics Report metrics. We’ll use the example below to help aid explain each term. Sessions A session occurs when someone arrives at one of your website pages, through any means. The session includes all the pages that one person explores on

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Big payoffs graphic
Business
structurem

4 Big Payoffs of Process Maps

Dave Lavinsky of GrowThink.com got me thinking. He said that in order to “break free” from your business (aka stop owning a job instead of a business), the first thing to do is document all of your processes. So I tried it. My first map was for Print Design projects.

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