StructureM Blog
We help overwhelmed business managers grow their companies profitably. They feel confident that they are following a proven path to success.
What are the Top 5 Email Marketing Service Providers?
Here we look at why email marketing is important, the benefits of using an email marketing service, and a review of the top five email marketing platforms available.
The Secret Formula to Create High-Converting Email Marketing Campaigns
It’s easy to get drawn in by the exciting new email marketing app functionalities around today. However, the truth is, you can get the same results from a good old-fashioned plain-text email when you get the copy right. You can say, “Step aside bells and whistles, hello well-written content,” using
7 Common Online Reputation Management Questions Answered
We’ve all read the stories and conversations generated by bad publicity. PR disasters can be the downfall of any person, business or entity when not managed properly. Although it might feel like quite a leap from these dumpster fires to your small business’s online reputation, the message remains the same.
The Art of Responding to Positive and Negative Online Reviews
Let’s face it. Customers have more ways than ever to sing your praise or raise a little hell, thanks to online reviews and social media. Although online reviews can provide the ultimate free advertising media to boost sales, they can also have a negative impact when not managed well. How
Tips for Getting More Google Reviews
One of the easiest ways to fathom what your customers want is to consider your own shopping habits. Although you are a party of one, you probably share many things in common with the average customer. A perfect example is online reviews. If you’re making a purchase, looking for the
How to Use LinkedIn’s Sales Navigator to Generate Leads
Have you ever heard of Sales Navigator? Our guess is probably not. Most people are unfamiliar with this LinkedIn tool and how it helps generate leads. Whether you haven’t considered LinkedIn to reach out to new customers or use it to cold message prospects, we strongly recommend you use Sales
