StructureM Blog
We help overwhelmed business managers grow their companies profitably. They feel confident that they are following a proven path to success.
Building a Brand that Matters: Does your Company Matter?
So how do you judge if an organization or business matters and what does mattering actually mean? How do you apply such a relative concept as “mattering” to something as mechanical as a business or an organization? To answer such an amorphous question, let’s break it down to its most elemental level by looking at the
How to Get Your Marketing Plan Beach Body Ready
At the start of a new year, everyone’s focus is New Year’s resolutions and goal setting. As long as I can remember my New Year’s resolution has always been to exercise more, however this has failed every year because of my lack of planning and implementation of the basic steps
The Skill That Will Change Your World
On the one side, there are the big ideas: the “why”, the mission, the vision, the values. The dream. And on the other side is the day-in-day-out practical activities: the mechanical side that is focused on a logical sequence, efficiency, and discipline. The clock.Here’s the skill that changes everything: Bringing
3 Costly Mistakes to Avoid with Special Offers
Groupon, LivingSocial, Angie’s List, and even Amazon offer businesses the opportunity to promote a special offer to a huge audience. Imagine instantly increasing the visibility of your business 1000-fold or more while offering a very attractive discount. Sounds great, right? It can be if you are careful. Here are 3
How to Respond to Negative Online Reviews
A good reputation is vital to the success of any business, especially a local service-based company. It’s a fact that most customers research businesses online before they choose where to buy. Just one negative review on an online review site can do some major damage to your reputation. In some
Making Sense of Google Analytics Reports
Below are some explanations to understand the typical Google Analytics Report metrics. We’ll use the example below to help aid explain each term. Sessions A session occurs when someone arrives at one of your website pages, through any means. The session includes all the pages that one person explores on
