StructureM Blog

How to Use EOS to Build Your Marketing Strategy

Entrepreneurial Operating Systems (EOS) make it easier to manage not just your business but also your marketing strategy. You can break down annual and long-term goals into more achievable bites to remain focused on each goal. As a result, you actually achieve more throughout the year. You also create more realistic timelines to mark and evaluate progress so you can measure how your efforts impact where you want your business to go each year.

5 Ways to Structure Your Marketing for the Best ROI - StructureM

Have you ever given any consideration to your marketing ROI? Do you take time to track conversions...

Creating Content for Every Stage of the Buyer's Journey

The content you create becomes far more effective when you can help meet the needs of the buyer....

How to Decide Whether PPC Ads are Right for Your Small Business

If you find yourself sitting on the fence when it comes to investing in PPC advertising, you’re not...

What is Pay-Per-Click Advertising & Why Should I Do It?

Pay-Per-Click advertising or PPC is one of the best and most affordable marketing tactics for small...

Five Basics Steps of Effective Email Marketing - StructureM

Email marketing reaches your customers and prospects in a familiar way. It allows you to target...

Easy Hacks for Building an Email List from Scratch

Customer retention is a difficult job, especially for small business owners. When you lack the time...

How to Ask For & Get Google Reviews

Before online reputations, word of mouth was the best form of advertising. This idea still stands,...

Ace Your Online Reputation Management & Keep Ahead of the Competition

If you don’t give much thought to your online reputation, you are handing business over to your...

Let Your Marketing Goals & Buyer Personas Drive Social Advertising

As a small business owner, you have a limited advertising budget. One of the best options is social...

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