Franchise Marketing Programs
StructureM has worked closely with Bar-B-Clean to develop several digital marketing programs that align with your goals and budget.
Our team works hard to bring more efficient and scalable marketing programs that help you fill your sales pipeline so you can grow your franchise faster.
Growth Services We Offer For Franchises
Website Content
Add and optimize web pages to your website to strengthen your online presence and support SEO.
Social Media
Share fresh, interesting content on Facebook every week to increase your reach.
Digital Ads
Target and “retarget” ideal prospects with ads on Google, and Facebook.
Local SEO
Publish blogs, gain backlinks, and post to your Google Business listing to get more local visibility.
Google Reviews
Use a special review collection system to gain more reviews and build a robust online reputation.
Real Results
“StructureM has been a genuine pleasure to work with. The team is always excited to discuss the brand, talk overall picture, or get down into the metrics. They have been transparent, honest, and insightful; I couldn’t be happier with the work we’ve done together.”
EverLine Coatings added over 100 franchises in 12 months.
Cameron Aiton, COO
Choose One or More of the
Marketing Programs Right For You
Choose one or more of the marketing services that align with your goals & budget. Not sure what you need? We will meet with you to give you recommendations. Simply schedule a meeting at a time that works well for you.
Paid Advertising (PPC)
We run advertising that works in the right places, at the right times, to attract the right customers.
Local Search Engine Optimization (SEO)
Our team uses the right local content, and in-depth knowledge of the latest SEO techniques to help you rank for your services on Google.
Social Media
Reach more ideal prospects and get more engagement on Facebook & Instagram by posting quality content that targets your ideal customers.
All Programs Include:
- Dedicated Account Manager
- Phone and email support
- Real time dashboard with key metrics
All programs require an initial 3 month commitment and then are month to month.
Paid Advertising (PPC)
We run advertising that works. In the right places, at the right times, to attract the right customers. Advertise for the specific services you provide and generate more leads from more places than ever before making sure you get the most for your money!
We’ll meet with you to discuss which platform (Google, Bing, Facebook,etc,), services to advertise for, and budget best aligns with your goals.
One-time: Campaign Setup
Est. timeline = 2 weeks
Includes:
- Setting up new ad accounts
- Building ad campaigns: ad creative, targeting, keyword lists
- Localized landing pages for each service
| Cost | |
|---|---|
|
Campaign Setup
|
US $450 one-time
|
Monthly: Campaign Management
Program includes:
- Proactive campaign management and optimization (our dedicated PPC team doesn’t take a ‘set it and forget it’ attitude toward your advertising)
- Lead tracking and call recording
- Detailed monthly report
- Quarterly strategy meeting
| Cost | |
|---|---|
|
Campaign Management (Monthly ad budget $1000+) |
25% of Ad Spend/Mo (USD) (minimum US $250) |
#2: Local Search Engine Optimization (SEO)
Our team uses the right local content and in-depth knowledge of the latest SEO techniques to help you rank for your services on Google.
Monthly: Select one of the SEO programs below:
All programs include:
- Google Business Profile optimization and management, including 2x Google Profile posts
- Review Management: We make it simple and easy for customers to leave you great reviews. Plus, we’ll respond to the reviews for you, and add them to your webpage.
- Keyword and SEO metric tracking dashboard.
BUILD
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All features above
GROW
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All features above
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1 Localized web pages /mo
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Detailed monthly report
-
Quarterly strategy meeting
Questions? We’re here to help.
Just set up a call and we’ll make sure it all makes sense. Schedule a meeting with us and pick a time that works best for you. We look forward to helping you grow your franchise faster!
#3: Social Media
Reach more ideal prospects and get more engagement on Facebook and Instagram by posting quality content that targets your ideal customers.
All programs include:
BUILD
GROW